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From Brooklyn with Love


Axalta Racing

Design Direction, Digital
Recognition: Graphis Annual Silver Medal



Axalta, one of the world’s largest coatings company, wanted to take a once neglected blog that focused on their presence in the racing world and turn into an ambitious and ever evolving content hub. The site was transformed into a destination for auto manufacturers, the refinish market, and millions of racing fans to experience exclusive rich media and articles as well as helped re-establish Axalta commitment global motorsports across the world.