Compelling content is the cornerstone of a great web experience. A simple story can be just as engaging and effective as any detailed report. GE, being a juggernaut of company, had a massive bank of stories to tell.
So for this years annual report, in an effort to transition to a "digital-first" direction and to better capture GE's audience’s attention.
Art Direction and User Experience
Webby Awards Official Honoree
ARC Awards Grand Winner