GE 2016 ANNUAL REPORT

Design Direction, Digital, Video
Recognition: Graphis Annual

OVERVIEW

In 2016, GE took significant steps towards unifying its entire online presence in its continued direction of "Digital Industrial". With the annual report the task was to align the experience with the updated look and feel while continuing to push the boundaries of investor communications.

The goal was to continue the previous years content strategy of short engaging story telling but this year, however, we took the idea to new dimensions by creating four 360 degree fully immersive and interactive experiences to tell GE story.