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From Brooklyn with Love

 GE 2015 AnnuAL REPORT

Design Direction, Digital, Video
Recognition: Webby Awards Honorable Mention,
Graphis Annual Gold Medal, ARC Awards Grand Winner


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Compelling content is the cornerstone of a great web experience. A simple story can be just as engaging and effective as any detailed report. GE, a juggernaut of a company, had a massive bank of stories to tell. So, for the 2015 annual report, in an effort to transition to a “digital-first” direction and to better capture GE's audience’s attention, we featured two stories that defined the year for the company and represented them in a simple form that was both highly visual and interactive.