Compelling content is the cornerstone of a great web experience. A simple story can be just as engaging and effective as any detailed report. GE, being a juggernaut of company, had a massive bank of stories to tell.
So for this years annual report, in an effort to transition to a "digital-first" direction and to better capture GE's audience’s attention.
Awards: Webby Awards Official Honoree ARC Awards Grand Winner
GE 2016 Annual Report
In 2016, GE took significant steps towards unifying its entire online presence in its continued direction of "Digital Industrial". With the annual report the task was to align the experience with the updated look and feel while continuing to push the boundaries of investor communications.
Our goal was to continue the previous years content strategy of short engaging story telling but this year, however, we took the idea to new dimensions by creating four 360 degree fully immersive and interactive experiences to tell GE story.
Synchrony Annual Report
Expert seamlessness from start to finish is the concept behind the Action Graphics rebranding. Combined with a vibrant color palette, an imaginative visual identity and a sophisticated new voice Action Graphics was repositioned to set itself up to be a leader in high-quality printing and attentive customer service.
The goal of the ORBIS's 2008 Annual Report was to increase awareness of childhood blindness and ORBIS's commitment to the fight of unnecessary and curable blindness. The goal was achieved through a combination of engaging emotional visuals and compellingly real stories that helped bring share holders and potential donors closer to the issue at hand without twisting their arms.
Awards: Certificate of Excellence — Graphic Design USA
Published: Designing for the Greater Good — Harper / Collins
Classic Miami and modernized Art Deco was the inspiration for this prospectus featuring the property known as Circa 39 located in Miami growing North Beach area. While the piece was meant to impress, it's information design was also an important factor to deliver key financial data clearly and plainly to CBRE's exclusive group of investors.