GE 2015 Annual Report

GE 2015 Annual Report

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Compelling content is the cornerstone of a great web experience. A simple story can be just as engaging and effective as any detailed report. GE, being a juggernaut of company, had a massive bank of stories to tell.

So for this years annual report, in an effort to transition to a "digital-first" direction and to better capture GE's audience’s attention. 

Featuring the GE Store, A gripping, human story illustrating how “The GE Store” accelerates innovation through collaboration and Digital Industrial, A heartfelt story describing the benefit and impact of big data in the digital industrial era.

Role:
Art Direction and User Experience

Agency:
Addison

Awards:
Webby Awards Official Honoree
ARC Awards Grand Winner

 

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