Synchrony’s wanted their first annual report to introduce purpose and values, business strategy, market positioning and differentiating strengths as well as give the financial community a comprehensive introduction to Synchrony's strengths. Helping partners grow, retailing expertise, innovation, technology capabilities, marketing and data analytics.
The word engagement is redefined by Synchrony. They take engagement to the ultimate level. Pure, total and absolute. This theme helped further define what engagement means to Synchrony, and the positive impact that has on the company’s partners and their consumers.
Art Direction and User Experience