Barrick Gold
Branding & corporate website
Agency:
Addison/Sia
Agency:
Awwwards: Site of the Day nominee
The Client
Barrick Gold is the world’s second-largest gold mining company, with operations in 18 countries and a production of around 3.91 million ounces of gold annually. It also has significant copper production, including its Nevada Gold Mines joint venture, the largest gold mining complex globally, while continuing to expand its reserves and growth projects.
The Ask
Barrick set out to revitalize its visual identity and website to more effectively tell the story of mining's innovative future, showcase its cutting-edge operations, and reinforce its commitment to transparency. The goal was to make a bold leap into the 21st century, positioning the company as a leader in modern mining practices.
Identity Foundations
Drawing inspiration from the vibrant colors of minerals, a richer and more diverse color palette was introduced to help Barrick stand out and further differentiate itself.
Produkt Black was selected for its bold weight and rugged geometry, reflecting Barrick’s scale, strength, and industrial presence. Harriet Display adds contrast with refined serif forms that evoke tradition, precision, and trust. The combination balances power and heritage, aligning with Barrick’s identity as both a global force and a responsible leader.
To enhance Barrick’s visual language, secondary patterns were created based on representations of topography, geology, and connectivity, adding depth and context to the brand’s identity.
An icon style was developed to visually support storytelling, especially effective in long-form and process explanations, providing clarity and engagement.
Putting it together
Together with my project team at Addison, we revamped the user experience and content strategy to craft an ultra-modern digital experience that highlighted Barrick's forward-thinking mindset through interactive, long-form storytelling. We created a data-driven sustainability hub showcasing both its achievements and areas for improvement, along with a careers section designed to attract top talent for the company’s diverse, high-tech roles. This website truly struck gold!
Advanced parallax techniques were implemented to create interactive elements, reinforcing Barrick's forward-thinking technological approach.
Barrick aimed to strengthen its connection with stakeholders and the public by both showing and telling its story. As part of the content strategy, we restructured their news section to feature shorter, more frequent updates, alongside periodic "marquee" content that allowed Barrick to take a deeper dive into key topics.
Barrick wanted to demonstrate its forward-thinking approach by being transparent about its sustainability practices. To achieve this, we created a unique sustainability hub for the industry, designed to transparently showcase its efforts through data and storytelling.
Barrick takes immense pride in its people, with a workforce of over 24,000. To attract the most capable candidates, they sought to create a careers section that not only highlighted the company's opportunities but also made it easy for potential employees to connect with Barrick.
