Citrix
Sustainability report
Agency:
Addison/Sia
Recognition:
Graphis, Silver Award
The Client
Citrix is a global leader in digital workspace solutions, enabling secure, flexible work environments through technologies like Citrix Workspace, Citrix Virtual Apps and Desktops, and Citrix DaaS. Their products help organizations transition to hybrid work models, enhancing productivity while reducing environmental impact.
The Ask
The 2020 Sustainability Report for Citrix focused on the theme "Redefining," showcasing the company’s impact on the future of work. The design should highlight how Citrix supported the shift to remote work during the COVID-19 pandemic, resulting in environmental benefits like reduced energy consumption and carbon emissions. The creative approach must reflect Citrix’s commitment to sustainability and its leadership in creating a more efficient workplace.
Refining
The theme of "Redefining" was expressed visually by reinterpreting familiar, often cliché imagery commonly found in sustainability reports. Each image was given a subtle twist, introducing a new perspective that aligned with Citrix’s forward-thinking approach and helped the visuals feel both recognizable and unexpected.
Photographic infographics
Traditional data presentation was redefined by incorporating imagery that aligned with Citrix's core message. This approach made the data more engaging, memorable, and uniquely tied to the brand.
