The portfolio of Nicholas Allen Schmitz

CMC Materials

Corporate website

Agency:

Addison/Sia

The Client

CMC Materials is a global leader in high-performance materials for semiconductor, electronics, and industrial markets. The company provides precision chemical, abrasive, and polishing solutions that enable advanced manufacturing, delivering results worldwide with a focus on quality, reliability, and sustainability.

The Ask

After acquiring KMG Chemicals, CMC Materials rebranded with Addison, creating a new logo, identity system, brand videos, collateral, and a redesigned website. The goal was a distinct, dynamic look that reflects the company’s innovation-driven mission to deliver critical materials for peak performance.

One of the most interesting challenges of this project was that we were only scoped to redesign the homepage and About Us page. The rest of the site had to remain structurally untouched, with adjustments limited to CSS. But with thoughtful planning, solid style foundations, and a sharp development team, we were able to build a fully integrated design system. It was all anchored in just two reference pages and extended seamlessly across the entire site.

We collaborated closely with a 3D animator to visualize CMC Materials’ role in advanced manufacturing. Product animations were created that break apart to reveal the critical components CMC Materials produces, highlighting their importance to overall product functionality.

We collaborated closely with a 3D animator to visualize CMC Materials’ role in advanced manufacturing. Product animations were created that break apart to reveal the critical components CMC Materials produces, highlighting their importance to overall product functionality.