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General Electric 2015 digital annual report — Webby Awards honorable mention, Graphis Gold, ARC Grand Winner

General Electric

Annual Report Website

Agency:

Addison/Sia

Recognition:

The Webby Awards: Honorable Mention


Graphis Awards: Gold
ARC Awards: Grand winner

The Client

General Electric is a global leader in innovation, with a rich history of transforming industries through advanced technology and engineering. From pioneering developments in aviation and healthcare to leading the way in renewable energy and digital industrial solutions.

The Ask

For this annual report, in an effort to transition to a “digital-first” strategy and better capture their audience’s attention, GE spotlighted two key stories that defined the year: The GE Store and Digital Industrial. These stories were presented in a visually engaging format, aimed at simplifying complex ideas while emphasizing GE's innovative advancements.

Two stories to be told

This annual report guided stakeholders through a dual-path experience, offering a choice between two compelling narratives. One path showcased GE's transformative work with India's railroad infrastructure through The GE Store, while the other highlighted how GE revolutionized the global power grid with its Digital Power Plant, all within an immersive long-scroll format.

General Electric 2015 annual report opening layout introducing The GE Store and Digital Industrial stories
General Electric 2015 annual report digital-first storytelling overview

We implemented an innovative and engaging main menu system that enhanced navigation, allowing users to easily and efficiently access the key sections of this expansive online report.

We implemented an innovative and engaging main menu system that enhanced navigation, allowing users to easily and efficiently access the key sections of this expansive online report.

The GE Store

The first path tells the story of how GE, through The GE Store, supported India in improving its strained railroad infrastructure by leveraging its vast network of companies. By connecting GE's expertise across commercial, operations, finance, legal, and more, GE helped India develop a system that was more efficient, reliable, and cost-effective.

General Electric 2015 annual report — The GE Store story, screen 1
General Electric 2015 annual report — The GE Store operational efficiency story
General Electric 2015 annual report — The GE Store India railroad infrastructure story
General Electric 2015 annual report — India railroad data visualization showing 3 million tons of freight daily
General Electric 2015 annual report — The GE Store story conclusion
General Electric 2015 annual report — The GE Store cross-divisional collaboration

Digital Industrial

The second path tells the story of how GE is helping revolutionize the world’s growing demand for electricity. Through GE's operating system, Predix, and innovations like the Digital Power Plant and Digital Twin, GE enables customers to see, monitor, and manage every aspect of their power generation ecosystem.

General Electric 2015 annual report — Digital Power Plant feature
General Electric 2015 annual report — Digital Industrial electricity demand story
General Electric 2015 annual report — Digital Twin technology
General Electric 2015 annual report — Digital Industrial story, Predix operating system
General Electric 2015 annual report — Digital Industrial power generation ecosystem
General Electric 2015 annual report — Digital Industrial story conclusion

A conversation with the CEO

To tie it all together, we featured Jeffrey Immelt, the CEO at the time, in a video summarizing the key highlights of the annual report.

The first path tells the story of how GE, through The GE Store, supported India in improving its strained railroad infrastructure by leveraging its vast network of companies. By connecting GE's expertise across commercial, operations, finance, legal, and more, GE helped India develop a system that was more efficient, reliable, and cost-effective.

The first path tells the story of how GE, through The GE Store, supported India in improving its strained railroad infrastructure by leveraging its vast network of companies. By connecting GE's expertise across commercial, operations, finance, legal, and more, GE helped India develop a system that was more efficient, reliable, and cost-effective.