General Electric
Annual Report Website
Agency:
Addison/Sia
Recognition:
Graphis Platinum Award
CSS Awards Special Kudos
The Client
General Electric is a global leader in innovation, with a rich history of transforming industries through advanced technology and engineering. From pioneering developments in aviation and healthcare to leading the way in renewable energy and digital industrial solutions.
The Ask
GE wanted its annual report to communicate the company’s evolution into a “Digital Industrial” leader. The goal was to highlight initiatives like additive manufacturing, smart infrastructure, and digital integration across its businesses, presenting complex innovation in a clear, engaging, and forward-looking way.
From concept to execution
This annual report immersed stakeholders in a 360° environment, letting them explore GE's power stations and turbine plants while offering a close-up view of the company’s additive manufacturing and digital industrial advancements.
The video team traveled to various GE locations, set up a state-of-the-art 8K 360º camera, and worked closely with GE employees to capture "moment-in-the-life" footage.
Landing page
Once we captured the necessary footage, we began working on the interactive portion of the project. Users could choose between two experiences: one focused on additive manufacturing in a turbine engine plant, and the other on digital industrial advancements in a power plant.
User interface
Users could then explore a 360º video space, complete with animated details and an interactive user interface.
Content nodes
Users could then click on nodes, strategically placed within the 360º space, to dive deeper into the inner workings of GE’s innovations and progress.
Responsive design
An added bonus is that this experience worked seamlessly on mobile devices and VR sets.
