NYU Langone Cancer Institute
Annual report
Agency:
Addison/Sia
Recognition:
International Design Awards, Silver
The Client
The NYU Cancer Institute, known as the Laura and Isaac Perlmutter Cancer Center, is an NCI-designated Comprehensive Cancer Center within NYU Langone Health. It offers advanced, research-driven cancer care—including immunotherapy and precision radiation—across multiple New York locations. The center also leads innovative research and community outreach to improve treatment and reduce disparities.
The Ask
Titled “The Forest and the Trees,” the report’s design reflects the Cancer Institute’s balance of strategic vision and scientific precision. The brief called for a narrative and visual system that could translate complex oncology research into a clear, engaging story. Centered around an image-in-image design motif, the report visually conveys the layered depth of NYU’s collaborative, patient-centered approach to advancing cancer care.
The Forest and the Trees
Visually, we brought “The Forest and the Trees” theme to life using large- and small-scale circles paired with layered, image-in-image compositions. This motif reflected the Institute’s belief that a broad perspective on cancer research enables deeper exploration of its finer details, revealing multiple pathways to discovery.
